III. Published books
Books
WHY CYBERSECURITY MARKETING DOESN'T WORK
Published · 2nd edition
Why Cybersecurity Marketing Doesn't Work
What Changes When Trust Is Part of the Product
On why conventional marketing and sales strategies often fall short in a market where the buyer isn't just purchasing a service — they're trusting a company with their infrastructure and their organization's future.
Buy on Amazon ↗THE CYBERSECURITY VISIBILITY GOLD RUSH
Coming soon
The Cybersecurity Visibility Gold Rush
SEO, AEO, GEO, and the Untapped Opportunity in Cybersecurity Marketing
On the commercial opportunity created by AI-driven changes in how buyers find and evaluate cybersecurity firms — and the gap between that opportunity and the industry's adoption of it.