Ilija Stoev — title page
Notes on marketing,
search, and old strategy.
I write about visibility, positioning, and the classical texts I keep rereading for what they still get right about competition. I also run Kryston, a search and AI-visibility practice for cybersecurity firms.
Contents
- I. The Marketing CanonOld books on strategy, read chapter by chapter for marketing →
- II. About the authorHow I got here, and the credentials behind the work →
- III. Published booksWhy Cybersecurity Marketing Doesn't Work, and what's next →
- IV. KrystonSEO and AI search visibility for cybersecurity service firms ↗